Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
---|---|---|---|---|---|---|
2014 | On the Determinant of Extent of Which Bias Correction Is Made: The Mediating Role of Consumers’ Attitudinal Confidence | Hsiao C.; YI-WEN CHIEN | Management Theory and Practice Conference | |||
2010 | Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance | YI-WEN CHIEN ; Hsiao C. | Global Marketing 2010 Conference | |||
2014 | The Moderating Role of Consumer Expertise on Bias Correction | YI-WEN CHIEN ; Hsiao C. | Management Theory and Practice Conference |