Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
---|---|---|---|---|---|---|
2007 | How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label | Wu, I-Huei; SHAN-YU CHOU ; Ning-Hsiu Su | 2007 Academy of Marketing Science World Marketing Congress | |||
2009 | 需求不確定下廠商網路行銷策略與競合關係之研究 | 吳奕慧; Wu, I-Huei |