Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
---|---|---|---|---|---|---|
2009 | Predicting consumer preference for fast-food franchises: A data mining approach | Hayashi, Y.; MING-HUEI HSIEH ; Setiono, R. | Journal of the Operational Research Society | |||
2004 | Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis | MING-HUEI HSIEH ; Pan, S.-L.; Setiono, R. | Journal of the Academy of Marketing Science | |||
2005 | Separating core and noncore knowledge: An application of neural network rule extraction to a cross-national study of brand image perception | Setiono, R.; Pan, S.L.; MING-HUEI HSIEH ; Azcarraga, A.P. | IEEE Transactions on Systems, Man and Cybernetics Part C: Applications and Reviews | |||
2010 | Understanding consumer heterogeneity: A business intelligence application of neural networks | Hayashi, Y.; MING-HUEI HSIEH ; Setiono, R. | Knowledge-Based Systems |