Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
---|---|---|---|---|---|---|
2010 | A Theory of e-Coupon Strategy with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; SHAN-YU CHOU | 2010 Global Marketing Conference | |||
2010 | A Theory of Price Dealing with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; SHAN-YU CHOU | 2010 INFORMS Marketing | |||
2010 | Communication and Product Line Design with Dual Channels | Wu, I-Huei; SHAN-YU CHOU ; Chyi-Mei Chen; Ning-Hsiu Su | 2010 Global Marketing Conference | |||
2006 | Communication Strategies and Product Design on the Dual Channels | Wu, I-Huei; SHAN-YU CHOU ; Ning-Hsiu Su | 2006 Marketing Science Conference | |||
2007 | How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label | Wu, I-Huei; SHAN-YU CHOU ; Ning-Hsiu Su | 2007 Academy of Marketing Science World Marketing Congress | |||
2009 | 需求不確定下廠商網路行銷策略與競合關係之研究 | 吳奕慧; Wu, I-Huei |