公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2020 | Predicting brand equity by text-analyzing annual reports | CHUN-YAO HUANG ; Liu, P.-Y.; Xie, S.-M. | International Journal of Market Research | |||
2020 | Systematic comparisons of customer base prediction accuracy: Pareto/NBD versus neural network | Xie, S.-M.; CHUN-YAO HUANG | Asia Pacific Journal of Marketing and Logistics | 2 | 4 |