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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Predicting brand equity by text-analyzing annual reports
Details
Predicting brand equity by text-analyzing annual reports
Journal
International Journal of Market Research
Journal Volume
62
Journal Issue
3
Pages
300-313
Date Issued
2020
Author(s)
CHUN-YAO HUANG
Liu, P.-Y.
Xie, S.-M.
DOI
10.1177/1470785319883201
URI
https://www.scopus.com/inward/record.url?eid=2-s2.0-85085219964&partnerID=40&md5=b25627a5001634f63a10cfc12466a167
https://scholars.lib.ntu.edu.tw/handle/123456789/525344
SDGs
[SDGs]SDG16
Type
journal article
