第 1 到 5 筆結果,共 5 筆。
公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 | |
---|---|---|---|---|---|---|---|
1 | 2020 | “Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisions | Chen, T.-T.; Wang, S.-J.; HENGCHIANG HUANG | International Marketing Review | 8 | 8 | |
2 | 2019 | Relational bonds, customer engagement, and service quality [關係結合方式、顧客投入與服務品質關係之探討] | Chang, C.-W.; HENGCHIANG HUANG ; Wang, S.-J.; Lee, H. | Service Industries Journal | |||
3 | 2019 | Brand community identification matters: a dual value-creation routes framework | Chang, C.-W.; Ko, C.-H.; HENGCHIANG HUANG ; Wang, S.-J. | Journal of Product and Brand Management | |||
4 | 2015 | How readers' perceived self-congruity and functional congruity affect bloggers' informational influence: Perceived interactivity as a moderator | Wang, S.-J.; Hsu, C.-P.; Huang, H.-C.; HENGCHIANG HUANG ; CHIA-LIN CHEN | Online Information Review | 27 | 21 | |
5 | 2014 | Basing bloggers' power on readers' satisfaction and loyalty | Hsu, C.-P.; HENGCHIANG HUANG ; Ko, C.-H.; Wang, S.-J. | Online Information Review |