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.National Taiwan University / 國立臺灣大學
Project / 研究計畫
時間距離對產品屬性偏好和決策信心的影響
時間距離對產品屬性偏好和決策信心的影響
Details
Primary Data
Project title
時間距離對產品屬性偏好和決策信心的影響
Internal ID
99R40044(練乃華)
Principal Investigator
NAI-HWA LIEN
Start Date
October 27, 2010
End Date
October 26, 2011
Partner Organizations
Ministry of Education
Description
Keywords
時間距離
享樂屬性
實用屬性
決策信心
temporal distance
hedonic attributes
utilitarian attributes
decision confidence