Impacts of Electric Slaughter on Colorful Broiler Supply Chain

The study mainly discusses the impacts of electric slaughter on colorful broiler suppliy chain including producers, slaughters, and transportation. The study uses The Five Force Analysis and the depth interview to fulfill the objectives. The results of five force analysis have shown that highly comprativeness among producers. Therefore, producers have to control feed costs and the sources of breeders effectively, in order to increase the bargaining power when negocitat with downstream traders. This kind of phenomenon reveals a large-scale development to breeders in the future. About to transporation business traders, the food companies are their main competitive threats. Once they build up their own supply chain of colorful broiler because they want to expand their production line, they can intergrate with breeders or the transportation business traders. If producers can not use the way to build a brand, dorking will be a big threat to coloeful broiler. In addition, if producers can not make a market segment, it will be very difficult to breakthrough. Developing a brand should be large-scale, thus, the food company is not only the main threat to the transportation business traders but also to the producers. The Concil of Agricilture promotes the policy about “local consumption” to encourage producers to establish a non-toxic safety mode. Moreover, it encourages the supply chain about produce, manufacture and market in one. No matter the breeders or the transportation business traders, they both might meet legal issues about funds and contracts. Also, building a brand and expanding marketing needs some professional assistance. Therefore, the government is the key to the industry rise and fall.