Effects of SMS teaser ads on product curiosity

Journal

International Journal of Mobile Communications

Journal Volume

12

Journal Issue

4

Pages

328-345

Date Issued

2014

Author(s)

Chou H.-Y.

DOI

10.1504/IJMC.2014.063651

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/472399

URL

https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84904732300&doi=10.1504%2fIJMC.2014.063651&partnerID=40&md5=e6f0d7f6401e69091b01f6882eb7124a

Type

journal article