The Majority/Minority Effect on Product Judgment: Moderation of Involvement and Source Relevance

Journal

臺大管理論叢

Journal Volume

23

Journal Issue

2

Pages

233-261

Date Issued

2013

Author(s)

蕭中強

邱玉葉

DOI

10.6226/NTURM2013.NOV.R10001

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/472589

URL

http://dx.doi.org/10.6226/NTURM2013.NOV.R10001

Type

journal article