Social media and marketing effectiveness

Journal

Asia Pacific Management Review

Journal Volume

22

Journal Issue

1

Pages

1

Date Issued

2017

Author(s)

Chen C.-W.

DOI

10.1016/j.apmrv.2017.02.002

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/472404

URL

https://www2.scopus.com/inward/record.uri?eid=2-s2.0-85014542959&doi=10.1016%2fj.apmrv.2017.02.002&partnerID=40&md5=55263304d6032e249d60becaf3747a1c

Type

journal article