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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
另類廣告不一致：品牌來源國與品牌消費文化定位之觀點
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另類廣告不一致：品牌來源國與品牌消費文化定位之觀點
Journal
廣告學研究
Journal Issue
36
Pages
99-135
Date Issued
2011
Author(s)
林正士
練乃華
周軒逸
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/472412
URL
http://www.AiritiLibrary.com/Publication/Index/10255230-201107-201406230036-201406230036-99-135
Type
journal article
