Narrative Ads: Argument Strength and Story Format Effects

Journal

Journal of Business Research

Journal Volume

66

Journal Issue

4

Pages

516-522

Date Issued

2013

Author(s)

Chen Y.-L.

DOI

10.1016/j.jbusres.2011.12.016

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/472402

URL

https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84874336325&doi=10.1016%2fj.jbusres.2011.12.016&partnerID=40&md5=8c12e32c3ce900ff508d91914414dd4e

Type

journal article