https://scholars.lib.ntu.edu.tw/handle/123456789/326205| Title: | Self-Referencing, Persuasion, and the Role of Affect, | Authors: | Lien, Nai-Hwa Douglas M. Stayman NAI-HWA LIEN |
Issue Date: | 1996 | Journal Issue: | 24 | Start page/Pages: | 73-74 | Source: | Advances in Consumer Research | URI: | http://scholars.lib.ntu.edu.tw/handle/123456789/326205 |
| Appears in Collections: | 工商管理學系 |
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