https://scholars.lib.ntu.edu.tw/handle/123456789/334503| Title: | Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads | Authors: | Chou, Hsuan-Yi Nai-Hwa Lien NAI-HWA LIEN |
Issue Date: | 2007 | Source: | International Conference on Business and Information | Description: | Tokyo, Japan |
URI: | http://scholars.lib.ntu.edu.tw/handle/123456789/334503 |
| Appears in Collections: | 工商管理學系 |
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