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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads
Details
Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads
Journal
International Conference on Business and Information
Date Issued
2007
Author(s)
Chou, Hsuan-Yi
NAI-HWA LIEN
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/334503
Description
Tokyo, Japan
Type
conference paper
