https://scholars.lib.ntu.edu.tw/handle/123456789/343478| Title: | 故事廣告效果之研究 | Authors: | 陳怡伶 練乃華 NAI-HWA LIEN |
Issue Date: | 2008 | Source: | 2008臺灣大學商學研究所校友學術研討會 | URI: | http://scholars.lib.ntu.edu.tw/handle/123456789/343478 |
| Appears in Collections: | 工商管理學系 |
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