A Resource-Based View of Marketing Communications for International Product Launch

Please use this identifier to cite or link to this item: https://scholars.lib.ntu.edu.tw/handle/123456789/359986

Title:	A Resource-Based View of Marketing Communications for International Product Launch
Authors:	Chen, Chien-Wei Nai-Hwa Lien NAI-HWA LIEN
Issue Date:	2010
Source:	International Conference on Business and Information
URI:	http://scholars.lib.ntu.edu.tw/handle/123456789/359986
Appears in Collections:	工商管理學系

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