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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
A Resource-Based View of Marketing Communications for International Product Launch
Details
A Resource-Based View of Marketing Communications for International Product Launch
Journal
International Conference on Business and Information
Date Issued
2010
Author(s)
Chen, Chien-Wei
NAI-HWA LIEN
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/359986
Type
conference paper