Skip to main content
English
中文
Log In
Log in
Log in with ORCID
NTU Single Sign On
Have you forgotten your password?
Home
College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition
Details
The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition
Journal
2010 INFORM Marketing Science Conference
Date Issued
2010
Author(s)
NAI-HWA LIEN
Yi-Ling Chen
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/359987
Type
conference paper