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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Launch tactics and product cannibalization in high technology markets
Details
Launch tactics and product cannibalization in high technology markets
Journal
2014 Global Marketing Conference
Date Issued
2014-08
Author(s)
NAI-HWA LIEN
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/389209
Type
conference paper