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College of Management / 管理學院
International Business / 國際企業學系
Influence Strategies and Promotion Support in Supplier-Retailer Relationships
Details
Influence Strategies and Promotion Support in Supplier-Retailer Relationships
Journal
Taiwan Journal of Marketing Science
Journal Volume
2
Journal Issue
2
Pages
113-134
Date Issued
2006
Author(s)
Jiun-Sheng Chris Lin
Hui-Ju Chan
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/403678
Type
journal article
