|Title:||The Non-Linear Relationship between Inter-Organizational Relationship, Overseas Market Orientation and Overseas Performance: Moderations of Internationalization Degree and Learning Orientation||Authors:||Lin, KH
|Keywords:||inter-organizational relationship; overseas market orientation; degree of internationalization||Issue Date:||2015||Publisher:||NATL TAIWAN UNIV, COLL MANAGEMENT||Journal Volume:||26||Journal Issue:||1||Start page/Pages:||65||Source:||NTU MANAGEMENT REVIEW||Abstract:||
The establishment of good relations with overseas business partners and gaining knowledge of international trade is essential for firms participating in business. In the process of international marketing of internationalized firm, the most notable method is overseas market-oriented behavior. This study regards the relational view as the hitting point and proposes that the overseas market-oriented behavior will be directly influenced by the relation of organizations, which is reflected in the nonlinear relation (inverted U-shape) between overseas market orientation and performance. Degree of internationalization and learning orientation were also included as moderators.
|Appears in Collections:||國際企業學系|
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