The Non-Linear Relationship between Inter-Organizational Relationship, Overseas Market Orientation and Overseas Performance: Moderations of Internationalization Degree and Learning Orientation
Journal
NTU Management Review
Journal Volume
26
Journal Issue
1
Pages
65
Date Issued
2015
Author(s)
Abstract
The establishment of good relations with overseas business partners and gaining knowledge of international trade is essential for firms participating in business. In the process of international marketing of internationalized firm, the most notable method is overseas market-oriented behavior. This study regards the relational view as the hitting point and proposes that the overseas market-oriented behavior will be directly influenced by the relation of organizations, which is reflected in the nonlinear relation (inverted U-shape) between overseas market orientation and performance. Degree of internationalization and learning orientation were also included as moderators.
Subjects
inter-organizational relationship; overseas market orientation; degree of internationalization
Publisher
NATL TAIWAN UNIV, COLL MANAGEMENT
Type
journal article