A dynamic model of auctions with buy-it-now: Theory and evidence
Journal
Journal of Industrial Economics
Journal Volume
61
Journal Issue
2
Pages
393
Date Issued
2013-06-01
Author(s)
Chen, Jong Rong
Chen, Kong Pin
Chou, Chien Fu
Huang, Ching I.
Abstract
In the ascending-price auctions with Yahoo!-type buy-it-now (BIN), we characterize and derive the closed-form solution for the optimal bidding strategy of the bidders and the optimal BIN price of the seller when they are both risk-averse. The seller is shown to be strictly better off with the BIN option, while the bidders are better off only when their valuation is high enough. The theory also implies that the expected transaction price is higher in an auction with an optimal BIN price than one without a BIN option. This prediction is confirmed by our data collected from Taiwan's Yahoo! auctions. © 2013 The Editorial Board of The Journal of Industrial Economics and John Wiley & Sons Ltd.
Publisher
WILEY-BLACKWELL