|Title:||A dynamic model of auctions with buy-it-now: Theory and evidence||Authors:||Chen, Jong Rong
Chen, Kong Pin
Chou, Chien Fu
Huang, Ching I.
|Issue Date:||1-Jun-2013||Publisher:||WILEY-BLACKWELL||Journal Volume:||61||Journal Issue:||2||Start page/Pages:||393||Source:||Journal of Industrial Economics||Abstract:||
In the ascending-price auctions with Yahoo!-type buy-it-now (BIN), we characterize and derive the closed-form solution for the optimal bidding strategy of the bidders and the optimal BIN price of the seller when they are both risk-averse. The seller is shown to be strictly better off with the BIN option, while the bidders are better off only when their valuation is high enough. The theory also implies that the expected transaction price is higher in an auction with an optimal BIN price than one without a BIN option. This prediction is confirmed by our data collected from Taiwan's Yahoo! auctions. © 2013 The Editorial Board of The Journal of Industrial Economics and John Wiley & Sons Ltd.
|Appears in Collections:||經濟學系|
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