The resource allocation problem for demand forecasting and performance measurement
Journal
Operations Research Letters
Journal Volume
40
Journal Issue
1
Pages
61-68
Date Issued
2012
Author(s)
Chen, Y.-J.
Abstract
We consider a retailer investing in two monitoring functions for unobservable demand and salesperson's effort. We show that improving effort monitoring is more effective. Moreover, demand monitoring may be less preferable when it becomes relatively cheaper and balancing these two may be worse when they become more complementary. © 2011 Elsevier B.V. All rights reserved.
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Type
journal article
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