Examining the impacts of perceived value and perceived quality on users' intention to join web 2.0 communities
Journal
ACM International Conference Proceeding Series
Pages
329-334
Date Issued
2009
Author(s)
Abstract
Web 2.0 is now a popular internet application because of its characteristics of social interaction and information sharing. People join Web 2.0 communities to interact with friends, share information, or even just for fun. This paper examined users' intention to join Web 2.0 communities from the perceived value and perceived quality perspectives. Results of this study showed that perceived utilitarian value had a positive impact on perceived usefulness, and perceived hedonic value had a positive impact on perceived ease of use. On the contrary, there were no significant relationships between perceived utilitarian value with perceived ease of use, or between perceived hedonic value and perceived usefulness. Perceived quality positively affected users' perceived belief, with the exception that perceived system quality did not have significant impact on perceived usefulness. In this study, TAM-related relationships were all confirmed. Some practical implications are provided in the discussion section. Copyright © 2009 ACM.
SDGs
Type
conference paper