Enliven corporate brands in Chinese

Journal

Asia Pacific Journal of Marketing and Logistics

Journal Volume

23

Journal Issue

5

Pages

641-666

Date Issued

2011

Author(s)

Wang, R.-Y.

Ying-Yu Hsu, C.

DOI

10.1108/13555851111183075

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/459325

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84931042605&doi=10.1108%2f13555851111183075&partnerID=40&md5=76d7255b2f8c7d19181e6e763774ed57

Type

journal article