The importance of modeling temporal dependence of timing and quantity in direct marketing

Journal

Journal of Marketing Research

Journal Volume

46

Journal Issue

4

Pages

482-493

Date Issued

2009

Author(s)

Chou, C.-H.

Allenby, G.M.

DOI

10.1509/jmkr.46.4.482

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/459494

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-69549113363&doi=10.1509%2fjmkr.46.4.482&partnerID=40&md5=679ab186ff318faff92eab8b3318104a

Type

journal article