An international branding strategy based on a case study of a Taiwanese firm

Journal

Marketing Intelligence and Planning

Journal Volume

29

Journal Issue

6

Pages

611-623

Date Issued

2011

Author(s)

Huang, H.Y.

MING-HUEI HSIEH

DOI

10.1108/02634501111166120

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/459537

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-80053319087&doi=10.1108%2f02634501111166120&partnerID=40&md5=c8b52b7381902be47ce0bf26c33472dd

Type

journal article