https://scholars.lib.ntu.edu.tw/handle/123456789/471843| Title: | Determinants of Consumer Perceptions toward Mobile Advertising - A Comparison between Japan and Austria | Authors: | Liu, C.L.T. Sinkovics, R.R. Pezderka, N. Haghirian, P. CHIA-LING LIU |
Issue Date: | 2012 | Journal Volume: | 26 | Journal Issue: | 1 | Start page/Pages: | 21-32 | Source: | Journal of Interactive Marketing | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/471843 | DOI: | 10.1016/j.intmar.2011.07.002 |
| Appears in Collections: | 工商管理學系 |
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