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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Determinants of Consumer Perceptions toward Mobile Advertising - A Comparison between Japan and Austria
Details
Determinants of Consumer Perceptions toward Mobile Advertising - A Comparison between Japan and Austria
Journal
Journal of Interactive Marketing
Journal Volume
26
Journal Issue
1
Pages
21-32
Date Issued
2012
Author(s)
CHIA-LING LIU
Sinkovics, R.R.
Pezderka, N.
Haghirian, P.
DOI
10.1016/j.intmar.2011.07.002
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/471843
URL
https://www.scopus.com/inward/record.uri?eid=2-s2.0-83655167293&doi=10.1016%2fj.intmar.2011.07.002&partnerID=40&md5=9b2df5acd1396d6129000bab2e573e3b
Type
journal article