Determinants of Consumer Perceptions toward Mobile Advertising - A Comparison between Japan and Austria

Journal

Journal of Interactive Marketing

Journal Volume

26

Journal Issue

1

Pages

21-32

Date Issued

2012

Author(s)

Sinkovics, R.R.

Pezderka, N.

Haghirian, P.

DOI

10.1016/j.intmar.2011.07.002

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/471843

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-83655167293&doi=10.1016%2fj.intmar.2011.07.002&partnerID=40&md5=9b2df5acd1396d6129000bab2e573e3b

Type

journal article