Skip to main content
English
中文
Log In
Log in
Log in with ORCID
NTU Single Sign On
Have you forgotten your password?
Home
College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Nonstationary brand variables in category management: A cointegration perspective
Details
Nonstationary brand variables in category management: A cointegration perspective
Journal
Decision Sciences
Journal Volume
35
Journal Issue
1
Pages
101-120
Date Issued
2004
Author(s)
Jiang, J.J.
Zhong, M.
Klein, G.
HOUN-GEE CHEN
JIUNN-YIH JIANG
DOI
10.1111/j.1540-5414.2004.02270.x
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/471979
URL
https://www.scopus.com/inward/record.uri?eid=2-s2.0-20444450558&doi=10.1111%2fj.1540-5414.2004.02270.x&partnerID=40&md5=abaa4fe27cfd1e0fbf34ff3a617e46c6
Type
journal article