A hybrid dynamic forecast model for analyzing celebrity endorsement effects on consumer attitudes

Journal

Mathematical and Computer Modelling

Journal Volume

52

Journal Issue

44084

Pages

1554-1569

Date Issued

2010

Author(s)

JIUH-BIING SHEU

DOI

10.1016/j.mcm.2010.06.020

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/472025

URL

https://www2.scopus.com/inward/record.uri?eid=2-s2.0-77956010579&doi=10.1016%2fj.mcm.2010.06.020&partnerID=40&md5=60828a66d980ac4ab6b167266e5e0247

Type

journal article