Economic and nutritional implications from changes in U.S. agricultural promotion efforts
Journal
Journal of Agricultural and Applied Economics
Journal Volume
46
Journal Issue
4
Pages
593-613
Date Issued
2014
Author(s)
Abstract
Promotion programs that subsidize advertising for exported agricultural products continue to be used despite much criticism that they are an inefficient use of taxpayer money. At the same time, others have advocated for an increase in funds to support domestic advertising for fruits and vegetables. We investigate the economic and nutritional effects from changes in both export and domestic promotion expenditures for horticultural and nonhorticultural commodities. Simulation results show that even modest decreases in trade promotion expenditures coupled with a corresponding increase in domestic promotion efforts have the capacity to influence domestic market conditions, caloric intake, and nutrient consumption.
SDGs
Type
journal article