https://scholars.lib.ntu.edu.tw/handle/123456789/549013
標題: | Effects of determinants of dried fruit purchase intention and the related consumer segmentation on e-commerce in China | 作者: | Sun, Yuting CHAOYUN LIANG |
關鍵字: | Consumer perception; Consumer segmentation; Dried fruit; Purchase intention | 公開日期: | 2021 | 卷: | 123 | 期: | 3 | 起(迄)頁: | 1133-1154 | 來源出版物: | British Food Journal | 摘要: | Purpose: In this study, a comprehensive theoretical framework was developed to investigate the influence of the determinants of online dried fruit purchase intention in China. Design/methodology/approach: The dried fruit eating experiences of 1,160 partic |
URI: | https://www.scopus.com/inward/record.url?eid=2-s2.0-85095721167&partnerID=40&md5=d15f6ecb5d2a89b59f98a797806ea390 https://scholars.lib.ntu.edu.tw/handle/123456789/549013 |
DOI: | 10.1108/BFJ-07-2020-0617 | SDG/關鍵字: | adult; article; awareness; China; conceptual framework; consumer; demography; dried food; eating habit; female; human; human experiment; lifestyle; major clinical study; male; marketing; perception; self control |
顯示於: | 生物產業傳播暨發展學系 |
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