https://scholars.lib.ntu.edu.tw/handle/123456789/573093
標題: | COVID-19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan | 作者: | HUNG-HAO CHANG Meyerhoefer C.D. |
關鍵字: | COVID-19; demand-side management; electronic commerce; empirical analysis; food market; Internet; shopping activity; Taiwan; Coronavirus | 公開日期: | 2021 | 卷: | 103 | 期: | 2 | 起(迄)頁: | 448-465 | 來源出版物: | American Journal of Agricultural Economics | 摘要: | We investigate how the coronavirus pandemic affected the demand for online food shopping services using data from the largest agri-food e-commerce platform in Taiwan. We find that an additional confirmed case of COVID-19 increased sales by 5.7% and the number of customers by 4.9%. The demand for grains, fresh fruit and vegetables, and frozen foods increased the most, which benefited small farms over agribusinesses. The variety of products sold on the e-commerce platform also increased during the pandemic, which suggests the concentration of sales on niche products could increase as more consumers are drawn to online platforms. Our investigation of mechanisms for the shift to online food shopping indicates that sales were highly responsive to COVID-19 media coverage and online content. ? 2020 Agricultural & Applied Economics Association |
URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85096522432&doi=10.1111%2fajae.12170&partnerID=40&md5=a91255a3cddc72e3a81fa8d5ae114b4b https://scholars.lib.ntu.edu.tw/handle/123456789/573093 |
ISSN: | 29092 | DOI: | 10.1111/ajae.12170 |
顯示於: | 農業經濟學系 |
在 IR 系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。