https://scholars.lib.ntu.edu.tw/handle/123456789/579995
標題: | Exploring Dual Business Model Choice of Brand and OEM Businesses [探索品牌與代工雙元營運模式的選擇] | 作者: | Kuo C.-S JI-REN LEE |
公開日期: | 2019 | 卷: | 29 | 期: | 1 | 起(迄)頁: | 51-94 | 來源出版物: | NTU Management Review | 摘要: | This research undertakes a longitudinal, case-based research to explore how a less wellendowed product supplier chooses a dual business model, which simultaneously engages both own-brand and original equipment manufacturing (OEM) businesses, and its associated decision rationales. Based on in-depth study on multiple product line cases sampled from a single organizational context, we are able to propose two decision constructs: segment-making capabilities and product/service innovation potential, which various types of dual business models are intertwined with. In addition, we find that in the case of exploratory products, the product supplier adopts a model where the organizational learning effect is more pronounced, while in the case of exploitative products, balancing long and short-term outcomes is the primary motive for model choice. Overall, our research adds new insight to the existing paradoxical conversation of dual business models by offering a useful decision framework with a theoretical foundation and practical guidance. Copyright ? 2019 by the College of Management, National Taiwan. |
URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064514361&doi=10.6226%2fNTUMR.201904_29%281%29.0002&partnerID=40&md5=077ee74847f8871a510a406f89ee5b3d https://scholars.lib.ntu.edu.tw/handle/123456789/579995 |
ISSN: | 10181601 | DOI: | 10.6226/NTUMR.201904_29(1).0002 |
顯示於: | 國際企業學系 |
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