https://scholars.lib.ntu.edu.tw/handle/123456789/58958
標題: | 台韓電視劇在日本市場的發展比較 The Comparison between Taiwanese and Korean TV Drama in Japan Market |
作者: | 川村由紀 Kawamura, Yuki |
關鍵字: | 華流;韓流;台灣電視;韓國電視;日本電視;Chinese Wave;Korean Wave;Taiwanese drama;Korean drama;Japanese TV | 公開日期: | 2011 | 摘要: | 摘要 韓劇《冬季戀歌》在日本帶來「韓流」而造成一股潮流。不僅是媒體,各領域學者也開始關注該現象,而從多元側面研究「韓流」及《冬季戀歌》。在「韓流」造成一股大潮流的同時,「華流」一詞也出現了。然而,「華流」未受到與「韓流」一樣的注目,也不被當成研究對象。 本研究旨在台劇與韓劇的比較,以及各劇迷討論區的觀察。並且期待從兩國電視劇及劇迷之比較,整理出台劇比韓劇缺乏的因素,進而提出台劇開拓日本市場時的政策建議。 本研究發現,日本電視市場正在走向多頻道化,但現階段無線電視、衛星電視及地方獨立電視之間的資源差異,讓亞洲電視節目增加播映的機會。在日本電視市場,韓劇已經普及,並獲得多元觀眾。相較之下,台劇還沒獲得一般性及多元觀眾,這是因為台劇比較缺乏製作能力,製作數量及類型也不多,只能滿足現有劇迷。 全球化時代,文化產業的影響力將會擴及各種領域,各國政府也開始積極地開拓海外市場。日本人的文化產品消費力不低,對海外文化產業而言,是個有魅力的市場。因此,台灣電視也應該好好研究日本市場而企劃進入日本的策略。 Abstract In 2004, Korean drama “Winter Sonata” brought ‘Korean Wave’ in Japan. Not only mass media, but scholars also noticed this phenomenon and researched on ‘Korean Wave (Hallyu)’ or “Winter Sonata” from various aspects. When ‘Korean Wave’ made a big trend, the word ‘Chinese Wave (Hualiu)’ also appeared. However, unlike ‘Korean Wave’, ‘Chinese Wave’ didn’t receive great attention and didn’t become an object of research. Therefore, this research will compare Taiwanese drama with Korean drama, and also research how fans of T/K drama discuss in the internet community. What’s more, through this comparison, this research tries to point out what elements Taiwanese drama is more lacking than Korean drama, and also gives some hint for Taiwanese drama to enter the Japanese market. This research proves that Japanese TV market is coming to a multi channel era, but between broadcast television and satellite television or area independent television, the difference of resource still exist. It is also a chance for Asian TV program to be broadcasted in Japan. In Japan, Korean drama already became popular and succeeded to win various audiences. Compared with Korean drama, Taiwanese drama is not popular and hasn’t won various audiences yet. It results from that Taiwanese drama is lack of ability of production, amount and genre of drama, just satisfies the needs of existing Taiwanese drama fans. In the globalization era, the cultural industry influences every sphere, and some governments begin to get oversea markets aggressively. Japanese expenditure on cultural products is not small. Japan is a glamorous market for foreign cultural industries. Therefore, it is better for Taiwan to research Japanese market very well and frame a strategy to enter the Japanese market. |
URI: | http://ntur.lib.ntu.edu.tw//handle/246246/257512 |
顯示於: | 新聞研究所 |
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ntu-100-R97342028-1.pdf | 23.54 kB | Adobe PDF | 檢視/開啟 |
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