An exploratory study on expert system's applications in fashion mass customization
Journal
Proceedings of the 2009 International Conference on Machine Learning and Cybernetics
Journal Volume
6
Pages
3606-3610
ISBN
9.78E+12
Date Issued
2009
Author(s)
Abstract
Nowadays, fashion retailing business has become increasingly competitive. Some companies provide Mass Customization (MC) program to attract their customers and enhance sales and hence revenue. Since the customers do not have the professional knowledge on "mix-and-match" and "fashion coordination", most of the MC products cannot be the same as they desired, this may lead to dissatisfied customers and a large amount of returned products. In light of this, this paper proposes an MC expert system to offer the customers recommendations during the MC process. This proposed expert system can enhance customer satisfaction and also reduce the quantity of returned products. ? 2009 IEEE.
Subjects
Expert system; Fashion; Mass customization
Other Subjects
Exploratory studies; Fashion; Mass customization; Mix-and-match; Professional knowledge; Control theory; Cybernetics; Expert systems; Robot learning; Sales; Semiconductor counters; Customer satisfaction
Type
conference paper