https://scholars.lib.ntu.edu.tw/handle/123456789/618676
標題: | A prideful posting a day keeps admiring readers awake: voluntary bloggers in a self-construal framework | 作者: | Ling-Yen Pan Heng-Chiang Huang Chih-Huei Ko |
關鍵字: | Voluntary blogger; blogger involvement; self-construal theory; independent self-construal; interdependent self-construal; self-building; USER INVOLVEMENT; SOCIAL-INFLUENCE; SPONSORSHIP DISCLOSURE; TECHNOLOGY ACCEPTANCE; SHARING BEHAVIOR; PLS-SEM; KNOWLEDGE; BRAND; GRATIFICATIONS; INFORMATION | 公開日期: | 2021 | 出版社: | Informa {UK} Limited | 卷: | 40 | 期: | 14 | 起(迄)頁: | 1528 | 來源出版物: | Behaviour & Information Technology | 摘要: | This study develops a self-construal framework containing both individual- and social-level variables to explain bloggers’ inner motivations to create contents voluntarily. With the aim of bridging the gaps in previous blogger-related studies, this research explores intrinsic and psychological benefits behind voluntary bloggers’ sharing behaviour via social network sites or weblogs. The proposed structural equation model is tested with survey data from 414 bloggers, and all hypotheses are statistically supported. The findings indicate that voluntary bloggers’ involvement results from self-reassurance, which is induced by a self-construction process comprising both independent and interdependent selves. This study enriches extant literature on bloggers’ behaviour by incorporating self-construal theory into the sphere of creating contents. In essence, the self-construal model paves the way for future comprehensive psychological frameworks, which can help researchers and practitioners deepen their understanding of blogger enthusiasm in self-building. |
URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/618676 | ISSN: | 0144-929X 1362-3001 |
DOI: | 10.1080/0144929X.2020.1766115 |
顯示於: | 事業經營碩士在職學位學程(PMBA) |
檔案 | 描述 | 大小 | 格式 | |
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2021BIT_Voluntary Bloggers.pdf | 2.4 MB | Adobe PDF | 檢視/開啟 |
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