https://scholars.lib.ntu.edu.tw/handle/123456789/624552
標題: | Determinants of Purchase Intentions for Social Enterprise Products: Online Consumers’ Perceptions of Two Agricultural Social Enterprises in Taiwan | 作者: | Ching Yin Ip CHAOYUN LIANG Chih-Ping Chou |
關鍵字: | Corporate reputation; corporate social responsibility; organisation-public relationships; purchase intentions; social missions; ORGANIZATION-PUBLIC RELATIONSHIP; CORPORATE REPUTATION; MEDIATING ROLE; BRAND EQUITY; ENTREPRENEURIAL INTENTIONS; COMPETITIVE ADVANTAGE; RELATIONSHIP OUTCOMES; PLANNED BEHAVIOR; MODERATING ROLE; RESPONSIBILITY | 公開日期: | 2022 | 出版社: | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | 來源出版物: | Journal of Social Entrepreneurship | 摘要: | This study investigated how corporate social responsibility, adherence to social missions, organisation–public relationships outcomes, and corporate reputation influence the purchase intentions for social enterprises’ products. Through a survey of Taiwanese consumers (N = 507) in online channels, results suggested that corporate social responsibility and adherence to social missions indirectly influenced purchase intentions through organisation − public relationships and corporate reputation. However, the direct effect of corporate social responsibility on organisation–public relationship outcomes was nonsignificant. Adherence to social missions acted as a more important factor than corporate social responsibility in generating purchase intentions, indicating the importance of social missions in the social enterprise context. |
URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/624552 | ISSN: | 1942-0676 1942-0684 |
DOI: | 10.1080/19420676.2022.2132276 |
顯示於: | 生物產業傳播暨發展學系 |
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