https://scholars.lib.ntu.edu.tw/handle/123456789/625890
標題: | Development and psychometric evaluation of sport stadium atmosphere scale in spectator sport events | 作者: | Chen, CY YI-HSIU LIN Chiu, HT |
關鍵字: | atmosphere; spectator sports; sport stadium; STORE ATMOSPHERE; PHYSICAL SURROUNDINGS; SERVICE QUALITY; MOOD | 公開日期: | 2013 | 出版社: | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | 卷: | 13 | 期: | 2 | 起(迄)頁: | 200 | 來源出版物: | EUROPEAN SPORT MANAGEMENT QUARTERLY | 摘要: | The effect of store atmosphere on consumer behavior has been extensively examined. However, literature investigating sport stadium atmosphere (SSA) in spectator sporting events remains limited. This research aims to develop a SSA scale in order to measure the elements that contribute to SSA in spectator sporting events. This research is accomplished through three studies. Study I generates scale items while Study II and Study III refine, confirm, and cross-validate the scale. The results indicate that the one-factor second-ordered model with 10 subdimensions is the best-fit model. Furthermore, SSA positively influences intention to attend spectator sporting events both directly and indirectly through satisfaction. Additionally, this research uses the SSA scale to segment sport spectators. Finally, both theoretical and practical implications are provided. © 2013 Copyright European Association for Sport Management. |
URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/625890 | ISSN: | 1618-4742 | DOI: | 10.1080/16184742.2012.759602 |
顯示於: | 運動設施與健康管理碩士學位學程 |
在 IR 系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。