https://scholars.lib.ntu.edu.tw/handle/123456789/625891
Title: | ADOLESCENTS' IMPULSE BUYING: SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE AND FEAR OF NEGATIVE EVALUATION | Authors: | YI-HSIU LIN Chen, CY |
Keywords: | impulse purchase; fear of negative evaluation; susceptibility to interpersonal influence; social anxiety; adolescents; SOCIAL ANXIETY | Issue Date: | 2012 | Publisher: | SOC PERSONALITY RES INC | Journal Volume: | 40 | Journal Issue: | 3 | Start page/Pages: | 353 | Source: | SOCIAL BEHAVIOR AND PERSONALITY | Abstract: | We examined the effects of susceptibility to interpersonal influence and fear of negative evaluation on adolescents' impulse buying tendency. A survey of 453 adolescents was carried out and we found the greater the susceptibility to interpersonal influence, the greater the tendency to buy on impulse. Likewise, the greater the fear of negative evaluation, the greater the impulse buying tendency. © Society for Personality Research. |
URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/625891 | ISSN: | 0301-2212 | DOI: | 10.2224/sbp.2012.40.3.353 |
Appears in Collections: | 運動設施與健康管理碩士學位學程 |
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