Let's talk about it : factors influencing word-of-mouth content
Journal
Advances in Consumer Research
Journal Volume
41
Pages
115-119
Date Issued
2013
Author(s)
Rebecca HAMILTON
Abstract
The article presents abstracts of studies on factors influencing the word-of-mouth (WOM) content which include effect of early responses to a post to later responses by Rebecca Hamilton and colleagues, bias in what people talk by Evan Weingarten and Jonah Berger and impact of mobile devices versus desktop restaurant reviews by Nicholas Lurie and colleagues, presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013.
Publisher
Association for Consumer Research
Type
journal article