綠建築消費者行為之模型與綠建築策略之意涵－基於對日本之實證研究
Other Title
MODEL FOR THE CONSUMER BEHAVIORS OF GREEN BUILDINGS AND ITS STRATEGY IMPLICATIONS - BASED ON THE EMPIRICAL STUDY OF JAPAN
Journal
中國土木水利工程學刊
Journal Volume
35
Journal Issue
3
Start Page
309
End Page
318
ISSN
1015-5856
Date Issued
2023-05
Author(s)
Abstract
氣候變遷議題促使人們之環境保護意識日益增強、對於永續環境發展十分重視，因此，居住生活環境與建築空間成為學術界與實務界的關注焦點。然而，儘管世界先進國家已經為推動綠建築並做出了數十年的努力，在推行綠建築的實施上卻似乎遠低於預期應有之成效。例如，日本自2001年開始實施CASBEE「建築環境綜合性能評估系統」，即日本綠建築之認證與標章系統，但是經過20年的實施，綠建築標章之認證數量卻僅約為31,901例。我們認為，日本綠建築推行成效不佳很可能源於缺乏對綠建築消費者行為的了解，導致綠建築政策成效不彰以及沒有被市場廣泛接受。本研究旨在提出綠建築之消費者理論模型，主要關注影響消費者購買意願的因素，並且針對所提出之模型進行實證研究，最後我們根據理論之實證結果，提出可供政府參考之綠建築推動政策以及可供開發商參考之綠建築開發策略。
Due to the threats of climate change, people's awareness of environmental sustainability awareness has largely increased. As a result, the living environment and buildings have become a mainstream of sustainability development. However, although the many leading countries in sustainable development have made decades of efforts to promote green buildings, the development of green buildings are far from success. For example, in Japan, the CASBEE "Comprehensive Assessment System for Building Environment Efficiency," the certification system for green buildings, has been implemented since 2001, up to date, the number of green building certifications is only about 31,901 cases. We argue that the lack of understanding the market demand and consumer behaviors in Japanese green buildings may be one of the main reasons why green buildings are not widely accepted or adopted in the market. This research is to study the GBs' consumer behaviors in Japan by proposing a theoretical model of green building consumer behaviors and empirically testing the model. We focus on the factors that may influence the consumer's willingness to buy (WTB) certified green buildings. Lastly, based on the empirical results, we derive strategic implications on how governments and organizations that are associated with advocating green buildings can more effectively and successfully promote green buildings.
Subjects
綠建築
消費者行為
實證分析
永續發展
策略
green buildings
empirical analysis
consumer behaviour
sustainable development
strategies
Type
journal article