https://scholars.lib.ntu.edu.tw/handle/123456789/98839
Title: | On the Biasing Judgment of Innovation: Context Effect of Existent Brand | Authors: | Hsiao, C. 簡怡雯(Yi-Wen Chien) |
Issue Date: | 2004 | Journal Volume: | 4 | Journal Issue: | 3 | Start page/Pages: | 339-356 | Source: | Taiwan Academy of Management Journal | URI: | http://ntur.lib.ntu.edu.tw//handle/246246/83635 | DOI: | 10.6295/TAMJ.2004.0403.04 |
Appears in Collections: | 工商管理學系 |
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