https://scholars.lib.ntu.edu.tw/handle/123456789/99586| Title: | 口耳相傳訊息之傳播及對消費者購買行為之影響:文獻回顧與評論 | Authors: | 練乃華 留淑芳 |
Issue Date: | Jun-2003 | Journal Volume: | 11 | Journal Issue: | 2 | Start page/Pages: | 283-307 | Source: | 中山管理評論 | URI: | http://ntur.lib.ntu.edu.tw//handle/246246/192631 |
| Appears in Collections: | 工商管理學系 |
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