公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2008 | Antecedents and Attitudinal Effects of Thought Confidence | Chou, Hsuan-Yi; NAI-HWA LIEN | 2008 Society for Consumer Psychology Conference | |||
2010 | How do candidate poll ranking and election status affect the effects of negative political advertising? | Chou, Hsuan-Yi; NAI-HWA LIEN | International Journal of Advertising | 11 | ||
2007 | Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads | Chou, Hsuan-Yi; NAI-HWA LIEN | International Conference on Business and Information | |||
2009 | The Moderating Effects of Candidate Characteristics on Negative Political Advertisement | Chou, Hsuan-Yi; NAI-HWA LIEN | American Academy of Advertising 2009 Asia-Pacific Conference |