公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2007 | Frequency Program Requirements and Consumers’ Reward Preferences | NAI-HWA LIEN | American Psychological Association 115th Annual Convention | |||
2014 | Launch tactics and product cannibalization in high technology markets | NAI-HWA LIEN | 2014 Global Marketing Conference |