Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
---|---|---|---|---|---|---|
2007 | Frequency Program Requirements and Consumers’ Reward Preferences | NAI-HWA LIEN | American Psychological Association 115th Annual Convention | |||
2014 | Launch tactics and product cannibalization in high technology markets | NAI-HWA LIEN | 2014 Global Marketing Conference |