Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs

Journal

Journal of Current Issues and Research in Advertising

Journal Volume

35

Journal Issue

1

Pages

29-49

Date Issued

2014

Author(s)

Chou H.-Y.

DOI

10.1080/10641734.2014.866845

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/472403

URL

https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84893806675&doi=10.1080%2f10641734.2014.866845&partnerID=40&md5=56bd259f009cbc3fc52d3e0e30f77d02

Type

journal article