https://scholars.lib.ntu.edu.tw/handle/123456789/472403| Title: | Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs | Authors: | Chou H.-Y. Lien N.-H. NAI-HWA LIEN |
Issue Date: | 2014 | Journal Volume: | 35 | Journal Issue: | 1 | Start page/Pages: | 29-49 | Source: | Journal of Current Issues and Research in Advertising | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/472403 | DOI: | 10.1080/10641734.2014.866845 |
| Appears in Collections: | 工商管理學系 |
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