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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs
Details
Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs
Journal
Journal of Current Issues and Research in Advertising
Journal Volume
35
Journal Issue
1
Pages
29-49
Date Issued
2014
Author(s)
Chou H.-Y.
NAI-HWA LIEN
DOI
10.1080/10641734.2014.866845
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/472403
URL
https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84893806675&doi=10.1080%2f10641734.2014.866845&partnerID=40&md5=56bd259f009cbc3fc52d3e0e30f77d02
Type
journal article