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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
The effects of appeal types and candidates' poll rankings in negative political advertising
Details
The effects of appeal types and candidates' poll rankings in negative political advertising
Journal
Asian Journal of Communication
Journal Volume
23
Journal Issue
5
Pages
489-518
Date Issued
2013
Author(s)
Chou H.-Y.
NAI-HWA LIEN
DOI
10.1080/01292986.2012.731607
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/472407
URL
https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84881620458&doi=10.1080%2f01292986.2012.731607&partnerID=40&md5=77f83d0c71608e826ad46a00fe4ecebc
SDGs
[SDGs]SDG16
Type
journal article